Did your packaging change? Why?Updated 3 hours ago
Yes, we’ve updated the packaging for several of our products, and we want to be transparent about why.
First, our formulas have not changed. They’re still some of the cleanest available, ethically sourced and made to high standards in Canada. What has changed is the packaging, because it needed to.
Over time, we heard consistent feedback about leaking bottles, broken glass, defective mist tops, and packaging that didn’t hold up during shipping, travel, or everyday use. In November, we surveyed 866 customers about sustainability and packaging preferences, and one thing became very clear: functionality is essential. When packaging doesn’t work, it often leads to wasted product, replacement shipments, and unnecessary environmental impact.
With that in mind, we made intentional updates to improve durability, reduce waste, and create a better overall experience.
Here's what's changed:
Tanning Water
You told us you loved this product in glass, so we kept it, but sourced a stronger, high-quality option. We replaced the dropper for a finer mist, your preferred way to apply. And good news: it’s now included, no need to buy it separately. We also resized the packaging after hearing that many customers weren’t able to finish the previous size before the product reached the end of its shelf life. The updated size better aligns with how the product is used, helping ensure consistent performance from first spray to last.
Tanning Foam
While we loved the glass bottle, it didn’t hold up well to shipping, travel, or use on slippery bathroom counters and frequently leaked during transit. And by “didn’t hold up,” we mean it almost always leaked during shipment, resulting in disappointed customers and wasteful replacements being sent. We’ve switched to a lighter, more durable bottle made with post-consumer recycled (PCR) material. It’s leak-free, travel-friendly, and easier to recycle thanks to its mono-material design. Our new packaging is 68% lighter, significantly reducing our carbon footprint, especially when transporting large amounts.
Tanning Foam Refills
We’ve paused refills temporarily while we work on sourcing new packaging to replace the virgin aluminum we were using.
Freckle Paint
The formula remains the same, now packaged in post-consumer recycled (PCR) material. The switch from a clear tube to a black one has also extended the product’s shelf life by one year.
There’s been a lot of thought and intentional decision-making happening behind the scenes. Through it all, we’re about what matters most—your experience.